PeFlo Entfeuchtungstechnik

Selling consultation-heavy products online.

PeFlo sells products nobody buys on impulse: decentralized ventilation systems, dehumidifiers, construction dryers and measurement systems. Every purchase decision requires customers to understand their problem, identify the right product category and trust the provider. Until now, this relied on personal consultation - effective, but not scalable.

The challenge was twofold. First, a brand needed to be created that communicates competence and trust in a technical niche market - PeFlo is not an interchangeable Amazon reseller, but a consulting company with a commerce component. Second, PeFlo needed an e-commerce platform that digitally replicates the consultation-intensive sales process: customers need to understand whether they require a long-term ventilation solution or an acute drying solution before adding a product to their cart. Standard shop systems simply can't handle this complexity.

PeFlo didn't need an off-the-shelf online shop. PeFlo needed a platform that seamlessly connects consultation and purchase.

Consultation meets e-commerce.
A platform that sells and educates.

We developed PeFlo's complete brand and e-commerce platform from a single source - from strategy to go-live.

The brand strategy positions PeFlo as Austria's expert for moisture protection - not as a pure product seller, but as a consultant who finds the right solution for every problem. This positioning is reflected in the visual identity: professional and trustworthy without losing the accessibility that a consumer-facing shop requires.

We built the e-commerce platform on Next.js and Crystallize - as an official Crystallize partner agency, we leverage the headless commerce system to flexibly connect product data, content and shop logic. The result: an integrated product finder that guides customers to the right solution through targeted questions before they buy. Health information, application areas and customer reviews are embedded directly into the purchase journey – rather than hidden away in a separate blog.

The platform loads in milliseconds, is optimized for search engines and gives PeFlo the flexibility to manage products, content and categories independently - without technical dependencies.

For PeFlo, this means: a digital sales channel that makes the company's consulting expertise scalable and guides customers from first contact through to completed order.